So many health and fitness professionals fantasize about quitting the daily grind and opening up their own businesses. This book helps you make that fantasy a reality by providing you with the tools you need to make it happen. If you lack the business confidence to go for your dream, then this is a must read. The thought provoking exercises will help you define your direction as you build a workable business plan. If you follow the steps outlined in this book, you will soon be on the road to a more purpose-driven, meaningful career!